Freshen up Your Store for Spring

Spring is just around the corner and that means it’s time to leave the winter behind us and focus on fresh merchandise, spring time, and best of all, a new lucrative sales season! It’s time to take a look at your store with a fresh set of eyes and rethink how you operate. Below are a few tips to freshen up your store this spring!

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View your business through your customers’ eyes. Take a good, hard look at your store. Note what needs to be cleaned, repaired, repainted or rearranged. The idea is that you get a fresh look at your store from a customer’s point of view. Take pictures of every angle of your store. Print them out and hang them up on the wall. This simple technique can give you an important arms-length perspective and how its perceived by others. 

Declutter. Still seeing red and green decorations or merchandise around the store? Put it in storage for the next holiday season. If you have items in stock that just won’t move, rebundle them as part of a spring package deal, discount them deeply on a shelf by the checkout, or have a Spring Cleaning Sale.

Dust & Clean. Now that you’ve removed excess items from your store, dust off your shelves and the remaining items on them. A clean, dust-free shop is an easy way to boost sales.

Rearrange. Consider moving fixtures around in your store to create a new flow. You might choose to roll up rugs for the season and replace heavy drapes with shades or blinds. Then open doors and windows to invite fresh air – and guests – into your store.

Paint. Take advantage of your newly spotless store to slap a fresh coat of paint on ceilings, walls and other surfaces that could use a spruce-up. Use a new color or accent colors to create a fresh look.

Repair. Inspect baskets and carts, toilet seats, faucets, doors, drawers and locks, and fix anything that isn’t in tip-top shape. Your customers will appreciate it.

Organize. At the checkout, place everything your customers and employees may need – no more, no less. Same goes for your work area. 

Change Signage. Is your store’s main outdoor signage fresh, up-to-date and clean?  Signage messages and designs that were meaningful around the holidays or the first of the year may not be relevant in the spring or summer. Make sure your signage reflects this, whether it appears inside or outside your store, in your marketing materials, or on your website and social media pages. 

Update Gift Wrap. Still have holiday gift bags, ribbons, bows and gift wrap in customers’ view? Replace it all with fresh spring and summer designs that appeal to moms, dads, grads, and birthday celebrators. 

As you’re planning and preparing, here are a few merchandising ideas to jumpstart your spring sales.

Winter Clearance Sales: There’s no better time to have a huge sale, freeing up your store for new products, clearing out last season’s merchandise and making a profit while you’re at it! 

Hype up the Spring Holidays: Spring is full of holidays that can make for great merchandising themes. Tie in Easter ideas, Mother’s or Father’s Day, even Cinco de Mayo can provide fun, innovative display concepts. 

Go Green: Spring is about growth and rebirth, flowers, green grass and all of nature’s beauty. Why not feature a beautiful spring “green” display?

Get Outdoors: Beautiful weather and getting outdoors is one of the reasons we love Spring. Why not plan an event outside? Take advantage of your parking lot or your sidewalk and enjoy the outdoors!  Any way you decide, people love an opportunity to be outside and enjoy the warm weather and the fresh smells of Spring.

 

THE FIND!

These adorable gift tags make any wrapping extra special! These Chit Chat set of 6 “Tie On Gift Tags” include 6 Patterns/Messages: Thanks A Million, Happy Birthday, Just For You, Enjoy, A Little Something For You, and You Are Awesome.  They are too cute!

Blog50916_5 50916_450916_3 50916_2 2Here are some cute ways to use these perfect little gift tags!

#thefind

Best Visual Display!

What an honor! Our Two’s Company Atlanta showroom was awarded with the Best Visual Display at the AmericasMart. We had an awesome show thanks to our fabulous design and sales team, the wonderful people at Americasmart, and of course our amazing customers who came to make our show one to remember! Thank you!!!

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photo credit: AmericasMart Atlanta – January 2015

THE FIND!

This hot skin is in…in a very big way!

The shagreen trend has spanned both the home and fashion market for quite a few years now. Covering everything from tables, chairs, and picture frames to accessories and jewelry! Our Tozai Home shagreen trays are the perfect accent this spring AND Sherwin-Williams has announced Coral as the 2015 Color of the Year!!! #thefind

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Coral Reef: Sherwin-Williams Color of the Year 2015

Interiors are headed in a cheerful new direction with the arrival of Coral Reef, the Sherwin-Williams Color of the Year 2015. Celebrating optimism and renewal, this uplifting floral is a perfect blend of pink, orange and red that will liven any space. From the runway to the home, this season’s hottest color is a “happy” color that evokes optimism and instantly adds glamour to any space.  

“Coral Reef embodies the cheerful approach to design that we’re seeing for the coming year,” says Sherwin-Williams Director of Color Marketing Jackie Jordan. “Its unexpected versatility brings life to a range of design aesthetics, whether traditional, vintage, cottage, or contemporary. Simply add this carefree color to your home’s palette and watch your creativity blossom.” Simple coral decorative accents like benches, trays and boxes can easily change the entire appeal of any room.

Check out our new arrivals from Tozai Home showcasing this hottest color trend for spring 2015!

Coral Trend Alert

Tozai Home spring 2015

apartment therapy

photo source: Apartment Therapy

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photo source: ZeroEnergy Design

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photo source: Sherwin-Williams

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photo source: Pinterest

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photo source: Better Homes & Gardens